Some stories begin with a dream. Mine began with a jewellery box.

As a child, I was fascinated by my dadi’s jewellery, spending hours admiring its beauty, craftsmanship, and the stories hidden within every piece. What began as childhood wonder slowly grew into a lifelong passion for creativity and design.

I pursued an MBA before following my heart into Fashion Designing, bringing together my understanding of business with my love for creativity. My journey truly began when I started assisting my mother at her boutique, where I learned the nuances of design, craftsmanship, and, most importantly, the art of building meaningful relationships with customers.

That experience inspired me to co-create Prachi & Saloni, marking the beginning of my entrepreneurial journey.

Later, motherhood brought a beautiful pause and a fresh perspective. When my daughter, Amaya, was born, she became the inspiration behind my next chapter.

And that chapter became House Of D'Amaya

The name is deeply personal—a tribute to two generations who have shaped my life: my dadi, Draupadi, whose love for jewellery first inspired me, and my daughter, Amaya, who inspires me every day to create something meaningful.

At House Of D'Amaya, jewellery is more than an accessory. It is an expression of personality, a celebration of milestones, and a part of the stories we carry with us.

My vision is to bring together timeless influences with contemporary design, creating pieces that feel luxurious, versatile, and effortlessly beautiful. Every piece is thoughtfully curated for women who appreciate individuality and want their jewellery to feel as personal as they are.

Whether it becomes part of a special celebration or a favourite piece worn every day, I want every House Of D'Amaya creation to hold meaning beyond the moment.

More than a jewellery brand, House of D’Amaya is a celebration of individuality, tradition, and the beautiful bonds that connect generations.

Welcome to HOUSE OF D'AMAYA.